Upcoming events
Franchising 2020

16th International Specialized Trade Show
March 17-19, 2020

ALL4:FRANCH

International Trade Fair of Technologies for Franchising
March 17-19, 2020

Retail Industry 2020

International forum of technologies and equipment for retail
March 17-19, 2020

Industrial Cold 2020

19th International Trade Show of Technologies for Industrial Refrigeration Equipment, Air-Conditioning, and Ventilation
March 17-19, 2020

Storage Expo 2020

Trade Show of Equipment and Technologies for Storage, Post-Harvest and Pre-Completion of Agricultural Products
March 17-19, 2020

The world is developing rapidly, there are a lot of new marketing tools, digital technologies offer something new on an innovative basis every minute. Despite all this, the exhibitions remain one of the most reliable tools for developing various forms of business, which allow expanding the client base and increasing sales, finding ways to optimize production processes, enhancing competitiveness, providing a positive perception of the brand or company, and increasing reputational capital.
Directions and tasks
  • Attract new clients.
  • Keep regular customers.
  • Restore relationships with lost customers.
  • Demonstrate advantages of goods and services, present new ones.
  • Evaluate the demand for products, identify the needs of customers.
  • Conduct marketing researches; define perspective directions of development, new markets, target groups, sales channel.
  • Study the competitive environment, compete, make better impressions on customers than other competitors.
  • Demonstrate advantages over competitors (subject to priority position and size of the stand, the sponsor status).
  • Acquire or strengthen the expert status in professional and client environment (due to a presentation in the framework of business or scientific program of the exhibition).

Formulate or maintain the reputation of a successful, sustainable and reliable company, position the company as a market leader, make a positive impact on the target audience (due to priority position and size of the stands, product characteristics, qualification, appearance, staff behavior, the sponsor status).

  • Make an advertising impact on the target auditory, increase the recognition of a brand or a company.
  • Attract more attention to a brand or a company (thank to the sponsorship opportunities).
  • Find suppliers of raw materials, equipment, consumables; effective solutions and ideas for optimizing production and improving productivity (benchmarking).
  • Involve professional staff.
  • Maintain relationships with partners.

Establish or maintain useful contacts with VIP-visitors (representatives of public authorities, sectoral agencies, and professional associations).

Establish contacts or maintain relationships with representatives of branch industry and business mass media.